Schick Hydro Rebrands

Schick Hydro is relaunching as Schick Hydro Skin Comfort, releasing its new skin-centric collection. This relaunch includes new packaging, innovation, and reformulated favorites to deliver advanced skin comfort. 
 
The Stubble Eraser
 
The lead innovation of the Schick Hydro Skin Comfort collection is The Stubble Eraser, Schick’s first razor on the market that shaves up to seven days' worth of stubble with less tugging and pulling, offering men a close and comfortable shave.
 
“The Stubble Eraser was specifically designed to cater to a growing segment of shavers we've identified as 'switchers',” said Matt Bell, Edgewell's senior vice president of marketing, North America. “Based on our research, 20% of men actively switch between a clean shave and wearing stubble throughout the week. Shaving longer stubble with a traditional wet shave razor might result in an uncomfortable shave. Especially in the era of work from home, as multi-day stubble becomes more and more prevalent, The Stubble Eraser provides a solution for guys who switch up their work from home look.”
 
Other New Products
 
The Schick Hydro Skin Comfort portfolio features four additional state-of-the-art razors crafted for all hair and skin types. The reformulated and repackaged lineup includes the Sensitive Razor to soothe the skin and contains aloe and pro-vitamin B5, Dry Skin Razor which hydrates throughout each shave and contains coconut oil and ceramides, Slim Head Sensitive Razor to shave hard-to-reach areas like under the nose, and 4-in-1 Groomer engineered to shave, edge, and trim with one tool.
 
For men seeking a full skincare regimen to complement their shave experience, Schick Hydro Skin Comfort is also introducing a new suite of grooming essentials from prep to finish including a gentle exfoliating face wash, a razor bump fighting shave cream and a moisturizing post-shave balm. Each product is formulated to comfort men's skin before, during, and after their shave. They contain coconut oil, Vitamin E, green tea, aloe, and chamomile.
 
To reach men in need of a skin-loving grooming routine, Schick Hydro Skin Comfort is launching a new global creative campaign under the brand platform of “Your Skin Has Feelings,” spotlighting the diverse men and shaving needs the products were made for. The campaign, which will run across TV and digital, sets out to give a voice to his skin and commits to treating it right with shaving solutions designed to provide advanced skin comfort.
 
The new Schick Hydro Skin Comfort collection is available now at mass, grocery, and drug stores nationwide.